Add 12-15% more revenue by caring…

Here’s a simple way to grow your business 12-15%, all while caring more for the success and happiness of your customers…

If this sounds too good to be true, you’re in for a pleasant surprise.

If you’re a guy, you probably have the same relationship with your barber or hairdresser that I do. When you get in the chair and they say “What’ll it be?” you respond the same way you’ve always responded: “Clean it up a bit, it’s getting a bit long.”

During your cut, you chat about this-and-that, and finally check-out. At the check-out, the employee asks “Do you want to schedule your next appointment?” With a positive response, they then inquire “When would you like to come back in?”

If your business has a transaction process similar to this, I want to share with you a simple way to increase your business revenue and make your customers feel better about themselves!

Take ownership of booking the next appointment.

When I asked my former hairdresser when I should come back, he replied “eh, most guys come back every 6-8 weeks. When is good for you?”

There’s a HUGE difference in how my hair looks, and therefore my confidence, when I wait an extra 2 weeks before I get a cut. My hair gets sloppy around my ears and it drives me crazy. Once I notice it, it’s too late to get in that week and I’m typically another few days before I can get the cut.

While living in New Orleans, I started getting a cut with Courtney and she knew what to do. She told me what to do. She is the expert in her field and it was her direction that made me feel taken care of.

Sure, Courtney charged more than the barber I used to visit, but she CARED about what I looked like and ensured I was always feeling good. After a cut, she would make sure I booked my next one in 6 weeks or earlier if I had an event I was speaking at.

By caring about me and my wellbeing, Courtney ensured I came back on average 3 times more per year than I would have otherwise. Three extra haircuts per customer per year calculates into a much more predictable business for her and her salon. That’s profiting on helping!

I’ve had a similar experience with dentists. Before I lived in New Orleans, for the first 20-some years of my life, I’d always be a few months late for my 12-month check-up. The annual transaction frequency they expected was drawn out to 14 or 16 months for me (and likely many, many others). Once I moved to New Orleans, my dentist took great care of me. The hygienist made sure I booked my appointment 12 months or less after any cleaning and the front desk staff did a great job following up with me via email and text to ensure I came in on my appointment date. Because of them, I was able to maximize the cleanings covered in my health insurance and catch a cavity before it had a chance to get any worse.

Chiropractors, physicians, landscapers and fitness coaches can all improve by increasing their customers experience and well-being by ensuring they comply to a set schedule of transactions. Fitness coaches know that meeting in-person or over Skype with a client weekly will lead to higher diet and fitness compliance, thereby giving the client a bigger transformation. Would a marginal increase in service fee, the cost that the customer needs to cover, be worth the increase in results, confidence and ease in their life? For dozens of industries, the answer here is a resounding YES.

Finally, take a look at the Dollar Shave Club. This is the marketing innovation company that just sold to Unilever for $1B. Their entire business model was to get people to buy razors more frequently (monthly) at a price that was more palatable. If it worked so well for them, think of how well it could work for you!

I’d love to talk more about this with you on Tuesday, September 13, 2016. Mike Cline, Tech Guys CEO and I are hosting a no-cost webinar on marketing, technology and new ideas Mike has after he spends a week at Burning Man. Sign up for the webinar by clicking here.

Have a great week!

Casey