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Tech Power-Ups #2: Measuring Your Impact with Goals, OKRs and KPIs

Welcome to Episode Two of tech power ups, the elevator pitch for today’s installment can be if you can’t measure it, you can’t improve it. Now, that’s a simple statement. But there’s actually a lot packed in there. You have to know: Where you want to go. What you want to measure to get there. Read More »

Tech Power-Ups #1: Understanding Your Customers

Welcome, everyone to the first episode of Tech Power-Ups. Tech Power-Ups is a *micro* podcast about marketing and technology designed to help you make smarter decisions. Podcast Transcript Today’s topic is customer avatars. That’s just a fancy name for your ideal customers. Knowing who your ideal customers are informs every step of your marketing and Read More »

Tech Guys Podcast EP 103

With this months podcast, Mike and Tom kick off a mini-series surrounding privacy in the new age. This is episode one: Exposing Your Exposure Are data companies always watching? How much can they see? And can you shut the blinds to prevent them from peeping in on your data? Or is privacy, as we know Read More »

Tech Guys Podcast EP 102

Another 10 min podcast has hit the airwaves! This go around, listen to our CEO, Mike and Lead Designer for Conversions, Tom attempt to answer the question of: Will Augmented Reality impact marketing reality? The conclusion: AR actually stands for Antiproductive Reality. Robot Transcription – Intro: This is Tech Guys Who Get Marketing a podcast, Read More »

Tech Guys Podcast EP 101

Listen to our CEO, Mike and Lead Designer for Conversions, Tom attempt to answer the question of: Was Trump on brand with bringing burgers into the White House? Although polarizing, we’ve concluded yes (whether you love him or hate him). Let us know your thoughts and reactions to our rant!

What is a CMT and Why it Seriously Matters

Tech Guys Who Get Marketing is up to some important change in 2019. Take a look at the 11 minute video of our CEO, Mike Cline, below. He talks though the recently recognized role of Chief Marketing Technologist (CMT), why this role is making significant impact in companies, and why we’re moving in this direction Read More »

Critical 2019 Marketing Trends To Know For Growth

As 2019 approaches faster than you can say Tech Guys Who Get Marketing, now is the time for growth planning. Here at TGWGM, we believe that virtually any company growth initiative or problem can be solved with effective marketing. Our sources indicate that there could be a dramatic shift in digital marketing. In a constantly Read More »

CEO Goals: 8 Reflective Thoughts to Consider For 2019

  As we come to the end of 2018, now is a time for both reflection and planning for 2019. So you can start the year with a clear and focused initiative, which will be the engine to drive the goals you set out to accomplish as the leader of your company. For any leader, Read More »

Holiday Marketing: 12 Marketing Campaigns That Happy Holidays!

We are less than a month away…do you have your marketing campaigns planned and assembled for the 2018 Holiday season yet? I know I know, holidays can be a stressful time for companies who want to make a great offer but are not sure quite what offer to make. Still, companies know that the holidays Read More »

3 Key Facebook Ads Changes And How To Get An Unfair Advantage Today

If you’ve been advertising your business on Facebook, you might have noticed that your ad campaigns are producing a lower return on investment in the last 30-60 days. There are two main reasons for this, GDPR (The EU ruling that places strict fines on any companies they deem to be spamming EU residents, which I’m Read More »