4 Ways To Use AutoResponders To Create Customer Loyalty And Boost Profits

The key to boosting sales is…

A) Find new customers to sell to…
-OR-
B) Sell more to existing customers.

You’ll find it’s much easier to sell more to your existing customer base. The key is to create loyal customers who become your biggest fan and will gladly spend money with you over and over again.

You can achieve this on auto-pilot using the power of an AutoResponder service that puts your email list management and relationship marketing on auto-pilot.

With services like GetResponse.com or AWeber.com, you can program your sales and marketing messages to be delivered to customers at pre-determined intervals like clockwork.

Using the power of automation, every customer who enters your email funnel (autoresponder) will see the same messages at the same intervals. It’s like having your own virtual sales force working for you 24 hours a day.

Here are 4 ways to use autoresponders to create raving fans, build customer loyalty and boost profits around the clock.

You can use autoresponders to:

1. Follow Up After The Sale

   Your customers have choices. Make your first contact by thanking them for doing business with you. This is also a good time to let them know how to contact you for support. Make it easy to do so and you’ll improve the buying experience.

   This initial contact is your chance to make a brilliant first impression!

2. Teach Them The Best Way To Use Your Product.

   This could be tips and tricks for getting the most out of the product. These tips could come from other customers who have submitted them to you. Pass them along.

3. Reward Them

   Think of creative ways to reward your customers. For example, have a “tell a friend” page and reward customers with a discount off future purchases for passing the word about you.

4. Alert Them To Product Updates

   Whether your product is digital or tangible, from time to time, you have a new and improved version. If a customer trusted you and your product to purchase from you once, they may do so again if you’ve turned them into a raving fan.

   This is your chance to let your entire customer base know that a “newer, shinier” model is available. We all want to be like the “Jones”. Apple has capitalized on this for years. You don’t want to be the guy with the outdated or old model when your friend has the much cooler version. It’s human nature. People will spend more money to be in the “in” crowd, so give them an opportunity to do so.

Profit Boosting Tip: Consider using urgency to boost sales by offering a limited discount to those who take action and purchase the newer model. You’ll see a surge in sales from this “customer loyalty” strategy. Your customers will appreciate your ‘red carpet’ treatment and continue to purchase from you.

Take advantage of these 4 simple, yet powerful strategies for automating your sales and marketing messages and you’re guaranteed to build a customer base of loyal fans who will respond by pulling out their wallets and telling their friends.

If you need help with implementing autoresponders into your business, contact us here at Tech Guys Who Get Marketing.