The 10 Misses and Musts of Product Marketing

Last year, product development genius Pam Hendrickson invited me to talk about online information product marketing. We chatted through the “10 Misses and Musts of Product Marketing,” where I was able to relive some of the war stories of past product launches.

If you’ve ever been a part of a product launch, you know the stress and the commitment required. Having a qualified Project Manager overseeing the launch is absolutely necessary, as well as a few pots of coffee.

When it comes to distilling complex information into a digestible information product, there is nobody on earth as skilled as Pam.

Step into our recording studio and listen to our conversation.

https://www.youtube.com/watch?v=zxBnjU1N_d4