It’s the first class of their senior year. I’m standing before the class of thirty-five Marketing majors, each 20 or 21 years old, at Tulane University and I ask a very simple question… Who can tell me the definition of marketing? The room wakes up and mumbles… It’s branding. It’s providing value to customers. It’s Read More »
Ten years ago, in 2006, Jeff Walker released his cornerstone offering to the internet marketing community, Product Launch Formula. This killer, foundational training on taking a product to market online, was groundbreaking. Jeff was a first mover, a hell of an author and a visionary on what was to come. Jeff’s Product Launch Formula, or Read More »
Last year, product development genius Pam Hendrickson invited me to talk about online information product marketing. We chatted through the “10 Misses and Musts of Product Marketing,” where I was able to relive some of the war stories of past product launches. If you’ve ever been a part of a product launch, you know the Read More »
Summary: Have your team each do their Unique Ability from Strategic Coach. Then, create a Personality Profile Card for everyone (free tool we created) so you don’t forget. Use the Personality Profile Cards to ensure you’re tasking the right person, rewarding them in a way they receive it, and keep all the important information in Read More »
154 people x 2 emails = $504,000.00 in sales. That’s the formula I want to talk about today – how we at Tech Guys generated over a half of a million dollars in sales with two stupid-simple emails for one of our clients… Before I get into the mechanics of the emails I sent, let’s Read More »
Over the past few weeks, three of our clients have found themselves on the wrong end of an SQL injection attack. Their websites have been hijacked, with content being removed and the site defaced and traffic is being redirected to bogus offers in an attempt to steal PageRank. A common thread between two of them Read More »
The intention of this blog post is to show the scummy tactics that marketers use, and to educate those reading on how to be a more savvy shopper online. In March of 2012, I wrote a similar article regarding a marketer stealing Rachael Ray’s name and photo, and “endorsing” Max Colon Cleanse. Here’s another person Read More »
If you use the Salesforce native Web-to-Lead form for capturing prospects questions, inquiries, or stories, you might have found that your incoming leads are 99% spam. We use the Web-to-Lead form on our site to start the marketing automation process, and a year ago, it was more of a headache than a solution. Internally, we Read More »
Cross Channel Marketing When it comes to marketing, the point is always to acquire and retain a customer. That’s what Peter Drucker taught us, and that’s what I believe. Back 15 years ago when I first played on Prodigy, a single email was all it took to pique my interest about a specific product or Read More »
Look at the graph above. See that orange line that starts somewhere near 5-10% of the total traffic and grows to almost 100% as of today? If you’re a marketer, this is a VERY important thing to take note of. Google has openly come out to say that they are obfuscating and encrypting data coming Read More »