Email marketing gives you an incredible opportunity to follow up with your prospects and customers to make them more offers (which in turn leads to more money). On your opt-in pages, you have the option of whether or not you want to ask for a prospect’s first name so you can personalize the emails. Opening Read More »
Posts By: Dan Sias
Writing Headlines
One of the most critical elements of successful copywriting is the headline. In fact, despite the fact that it’s only a few words, it can have the biggest impact on the success (or failure) of your marketing efforts. There’s two ways to write headlines. The first is to brew a pot of coffee and sit Read More »
How It’s Made: Video
Video is a critical part of any marketing strategy. The good news is that it’s easier to make high quality videos than ever before, even on a basic computer. In addition to software you can get for free (or at least a free 30 day trial) all you need is a headset microphone and you’re Read More »
Untangle Your Tech Mess: Start with the Basics
When putting up a website, start with the minimum and build up, rather than trying to add in dozens of different things. Here’s a simple “Tech Guys Blueprint” for getting your technology started right. First, you need a domain and hosting. You can get a domain for about $12 a year, and hosting for another Read More »
Why Technology is Killing Your Business
As Tech Guys, we have to walk a fine line between using new and “fancy” technology to improve marketing and conversion, and keeping things simple. Technology has the amazing ability to take any idea to market… or bring even the best business concepts to a screeching halt. Technology may be killing your business by: Being Read More »
7 Steps to A Killer Youtube Video
Youtube is one of the most popular sites in the world, and is growing at a rate of 60 hours of video every minute of ever day. That’s one hour of video being uploaded to YouTube every second. Not only that, but Google shows video results on the first page of their results, making video Read More »
Why You NEED To Use Video In Your Marketing
Video has completely revolutionized the way marketing is done online. The evidence is all around you. Look at any high level marketer and you’ll see that they rely on video for every step of their sales process. From driving traffic, to building a subscriber list, delivering valuable content, and making the sale. In fact, the Read More »
Four Step Conversion Process
When it comes to creating a message that converts, it’s best to start simple, then expand as needed. Trying to jam 12 different things into a squeeze page will make it unreadable, so get the basics up first, then work outward from there. Here’s a simple 4 step process to crafting a message that leads Read More »
Creating Your Customer Avatar
An avatar is an idealized representation of your perfect prospect.
Who are you talking to?
We’ve covered the seven conversations to have with people. Now you need to figure out exactly who you’re talking to.