Welcome to Episode Two of tech power ups, the elevator pitch for today’s installment can be if you can’t measure it, you can’t improve it. Now, that’s a simple statement. But there’s actually a lot packed in there. You have to know: Where you want to go. What you want to measure to get there. Read More »
Welcome, everyone to the first episode of Tech Power-Ups. Tech Power-Ups is a *micro* podcast about marketing and technology designed to help you make smarter decisions. Podcast Transcript Today’s topic is customer avatars. That’s just a fancy name for your ideal customers. Knowing who your ideal customers are informs every step of your marketing and Read More »
There was a time when building a website meant first defining your canvas. What did the latest browser stats tell you about your visitors. Were low resolution monitors being sufficiently crowded out by those wiley, seductive widescreen monitors? In the bad old days, we would make the decision—usually arbitrarily as the web browser stats are Read More »
Stop me when this starts to sound familiar: You call your tech team with a few simple website changes. It couldn’t possibly take longer than an hour to complete right? The next day you get the dreaded response: “Yeah, that’s going to take us about 8-10+ hours to implement AND we’re going to have to Read More »
Over the past year, privacy concerns have received an abundance of press. Whether it’s Facebook’s not-exactly-foolproof privacy settings showing your personal shenanigans to your future employer, or Google deciding to use your product feedback history to enhance ads to your friends and family, we’ve all heard horror stories about online privacy. The internet has made Read More »
Maps are a beautiful thing. Literally. People collect maps. Libraries brag about how many maps they have. Maps illustrate where we’ve been; where we’re going—and sometimes—where treasure is buried! It’s the buried treasure part we want to focus on today. What is a Marketing Map? Most business have no idea how potential customers use their Read More »
Few things are quite as frustrating as when certain big-name companies change their systems and inadvertently destroy your productivity. I mean seriously…every time Facebook rolls out a new timeline design I find it infinitely more difficult to stalk the proper people in the way that I’m most comfortable. Give us a break developers! Enter Google. Read More »
About a year ago we started working on a unique challenge: how can we help Planetary Resources crowdfund a million dollars to build and launch a publicly-controlled, orbiting space telescope?
In part 1 of this article, “4 Ways To Use AutoResponders To Create Customer Loyalty And Boost Profits“, I showed you 4 easy ways to turn your customers into raving fans while building product loyalty and boosting profits. In this article, you’ll learn 4 more powerful ways to put your sales and marketing on auto-pilot. Read More »
The key to boosting sales is… A) Find new customers to sell to… -OR- B) Sell more to existing customers. You’ll find it’s much easier to sell more to your existing customer base. The key is to create loyal customers who become your biggest fan and will gladly spend money with you over and over Read More »