Posts Categorized: Business Technology

Tech Power-Ups #2: Measuring Your Impact with Goals, OKRs and KPIs

Welcome to Episode Two of tech power ups, the elevator pitch for today’s installment can be if you can’t measure it, you can’t improve it. Now, that’s a simple statement. But there’s actually a lot packed in there. You have to know: Where you want to go. What you want to measure to get there. Read More »

Tech Power-Ups #1: Understanding Your Customers

Welcome, everyone to the first episode of Tech Power-Ups. Tech Power-Ups is a *micro* podcast about marketing and technology designed to help you make smarter decisions. Podcast Transcript Today’s topic is customer avatars. That’s just a fancy name for your ideal customers. Knowing who your ideal customers are informs every step of your marketing and Read More »

Marketing & Tech Insider Webinar: Product Launches, Machine Learning and the Dollar Shave Club

Howdy! On August 2nd, 2016, our CEO Mike Cline and I hosted a webinar on three big topics: Product Launches, Machine Learning and the recent $1B acquisition of the Dollar Shave Club by Unilever. Watch the 55-min webinar below. I’ve also had it transcribed if you’re more of a reader than a watcher. In this Read More »

More or less? What should you pay for tech and marketing services?

Why is it that you can talk to 10 competing companies, explain your needs, and receive 10 totally different price quotes? Are you being taken advantage of or is there really something to be said about these varying prices? As an Account Executive here at Tech Guys Who Get Marketing, it’s something I deal with Read More »

Stopping Spam Leads with Salesforce Web-to-Lead Form

If you use the Salesforce native Web-to-Lead form for capturing prospects questions, inquiries, or stories, you might have found that your incoming leads are 99% spam. We use the Web-to-Lead form on our site to start the marketing automation process, and a year ago, it was more of a headache than a solution. Internally, we Read More »

Mobile Technology, Techno Music and Green In Your Pocket

Every November since 2002, Salesforce.com has put on its infamous DreamForce event where it releases new technology and showcases cutting edge applications of its technology. In fact, some of these methods are really cool. Not just your standard, “oh wow a new gadget cool,” but the, “this could make or save me 7 figures if Read More »

Decentralizing Service Opportunities

Technology is swiftly moving towards solving problems that would otherwise be very difficult to resolve…

Skill Based Routing and Other Call Center Secrets Applicable to your Business

At this point, you’ve implemented the proper technology; an intense marketing strategy; a supreme ad campaign and you’re ready to see the cash flow in. Unfortunately, it’s not quite that easy most of the time. One key element often missed in a proper strategy for optimal success is proper technology, reporting, and training for your Read More »