Posts Categorized: Customer Conversion

Tech Power-Ups #2: Measuring Your Impact with Goals, OKRs and KPIs

Welcome to Episode Two of tech power ups, the elevator pitch for today’s installment can be if you can’t measure it, you can’t improve it. Now, that’s a simple statement. But there’s actually a lot packed in there. You have to know: Where you want to go. What you want to measure to get there. Read More »

Tech Power-Ups #1: Understanding Your Customers

Welcome, everyone to the first episode of Tech Power-Ups. Tech Power-Ups is a *micro* podcast about marketing and technology designed to help you make smarter decisions. Podcast Transcript Today’s topic is customer avatars. That’s just a fancy name for your ideal customers. Knowing who your ideal customers are informs every step of your marketing and Read More »

4 Marketing Strategies That Will Skyrocket Your ROI in 2018

A lot of companies we speak with want to be on the cutting edge of marketing, the truth is, that you don’t have to try the latest “shiny” object to be extremely profitable in your marketing efforts. In fact, here you will learn 4 marketing strategies that are not new but are making a comeback Read More »

One Site to Rule Them All: Embracing Mobile Responsive Website and Application Design

There was a time when building a website meant first defining your canvas. What did the latest browser stats tell you about your visitors. Were low resolution monitors being sufficiently crowded out by those wiley, seductive widescreen monitors? In the bad old days, we would make the decision—usually arbitrarily as the web browser stats are Read More »

The Ethical Bribe: Are you losing sales by not capturing your prospect’s data?

If I were to ask you to peg a value to giving out your personal email address to a stranger, you might say you’d need a stack of ten greenbacks to give it out. Then again, you might freely give out your “burner” email address, where you have a collection of spam and non-important emails. Read More »

A World Without Cookies? It’s coming sooner than you think…

Ah, cookies – you either know them as a delicious treat often sprinkled with chocolate, or your livelihood just might depend on them, even if you’re not Tollhouse or those Keebler Elf dudes. It’s recently been announced that Firefox will be shipping its products with a default setting of “3rd party cookies off” – essentially bringing Read More »

New Facebook Exchange Features – How to Target People who BUY Products with Test Case

On April 10th, Facebook Studio’s news feed – Partner Categories – made a quiet announcement. Unless you’ve been waiting since the first whispers began

Social Media + Holiday Shopping = One Really Happy Client!

We work with a variety of clients at Tech Guys, and we always love when they want us to share a success story. As any good marketer knows (and sometimes dreads) a holiday sale can bring in great business. But after the midst of reports from the big names about social’s seemingly poor performance over Read More »

Google Website Optimizer: A Eulogy…

If you’re a user of Google’s excellent Website Optimizer (GWSO) tool, chances are you’ve already received a message notifying you that as of August 1st, our beloved GWSO shall be no more. This particular Tech Guy is taking it rather hard. That’s right, GWSO is being retired and…changed. Some might say upgraded. Time will tell. Read More »

Why You ALWAYS Test Your Marketing Emails

Email marketing gives you an incredible opportunity to follow up with your prospects and customers to make them more offers (which in turn leads to more money). On your opt-in pages, you have the option of whether or not you want to ask for a prospect’s first name so you can personalize the emails. Opening Read More »