Posts Categorized: Customer Retention

Tech Power-Ups #2: Measuring Your Impact with Goals, OKRs and KPIs

Welcome to Episode Two of tech power ups, the elevator pitch for today’s installment can be if you can’t measure it, you can’t improve it. Now, that’s a simple statement. But there’s actually a lot packed in there. You have to know: Where you want to go. What you want to measure to get there. Read More »

Tech Power-Ups #1: Understanding Your Customers

Welcome, everyone to the first episode of Tech Power-Ups. Tech Power-Ups is a *micro* podcast about marketing and technology designed to help you make smarter decisions. Podcast Transcript Today’s topic is customer avatars. That’s just a fancy name for your ideal customers. Knowing who your ideal customers are informs every step of your marketing and Read More »

The Ethical Bribe: Are you losing sales by not capturing your prospect’s data?

If I were to ask you to peg a value to giving out your personal email address to a stranger, you might say you’d need a stack of ten greenbacks to give it out. Then again, you might freely give out your “burner” email address, where you have a collection of spam and non-important emails. Read More »

More or less? What should you pay for tech and marketing services?

Why is it that you can talk to 10 competing companies, explain your needs, and receive 10 totally different price quotes? Are you being taken advantage of or is there really something to be said about these varying prices? As an Account Executive here at Tech Guys Who Get Marketing, it’s something I deal with Read More »

How Salesforce Helped Startup Increase Revenue and Avoid Common Data Pitfalls

As businesses grow, they tend to bring on software only as needed, taking care of immediate concerns rather than projected growth and needs.

Culture Smells Like Team Spirit

I’m back, rested and enlightened from a recent trip out to Washington, DC, after attending Yanik Silver’s Underground 9. Here’s my big takeaway: Culture. We talk about it a lot, and we’ve done a lot within Tech Guys to promote a unique culture. From recently sending a video of my dog howling to a client Read More »

4 MORE Ways To Use AutoResponders To Create Customer Loyalty And Boost Profits

In part 1 of this article, “4 Ways To Use AutoResponders To Create Customer Loyalty And Boost Profits“, I showed you 4 easy ways to turn your customers into raving fans while building product loyalty and boosting profits. In this article, you’ll learn 4 more powerful ways to put your sales and marketing on auto-pilot. Read More »

4 Ways To Use AutoResponders To Create Customer Loyalty And Boost Profits

The key to boosting sales is… A) Find new customers to sell to… -OR- B) Sell more to existing customers. You’ll find it’s much easier to sell more to your existing customer base. The key is to create loyal customers who become your biggest fan and will gladly spend money with you over and over Read More »