Posts Categorized: Marketing

Tech Power-Ups #2: Measuring Your Impact with Goals, OKRs and KPIs

Welcome to Episode Two of tech power ups, the elevator pitch for today’s installment can be if you can’t measure it, you can’t improve it. Now, that’s a simple statement. But there’s actually a lot packed in there. You have to know: Where you want to go. What you want to measure to get there. Read More »

Tech Power-Ups #1: Understanding Your Customers

Welcome, everyone to the first episode of Tech Power-Ups. Tech Power-Ups is a *micro* podcast about marketing and technology designed to help you make smarter decisions. Podcast Transcript Today’s topic is customer avatars. That’s just a fancy name for your ideal customers. Knowing who your ideal customers are informs every step of your marketing and Read More »

Critical 2019 Marketing Trends To Know For Growth

As 2019 approaches faster than you can say Tech Guys Who Get Marketing, now is the time for growth planning. Here at TGWGM, we believe that virtually any company growth initiative or problem can be solved with effective marketing. Our sources indicate that there could be a dramatic shift in digital marketing. In a constantly Read More »

2018 Email Marketing Stats That Will Make You Tingle PLUS CRM Tips & Tricks That Will Improve Your Sales Now

Did you know that using your CRM effectively can drastically help you increase your sales? If you haven’t implemented effective email automation in your business, here are some stats that might encourage you otherwise. According to Salesforce, email marketing ROI has an average of 3,800% (you read that right). Email is the third most influential Read More »

4 Marketing Strategies That Will Skyrocket Your ROI in 2018

A lot of companies we speak with want to be on the cutting edge of marketing, the truth is, that you don’t have to try the latest “shiny” object to be extremely profitable in your marketing efforts. In fact, here you will learn 4 marketing strategies that are not new but are making a comeback Read More »

How to Legally Spy On Your Competitors (to win more sales)

Competitor research is something that a lot of our clients struggle with. The right way to do a competitive intelligence analysis will not only help your company have better visibility online, you will also get more sales. Who are your biggest competitors? (These tools make this part easy!) Can you reverse engineer your competitor’s marketing Read More »

Apple's Email Subject Lines from the past 6 Years

Deconstructing 6 Years of Apple’s iPhone Announcement Emails

On Wednesday, September 7th, 2016, Apple hosted one of their coveted Keynotes where they filled a room of fangirls and boys in order to launch their latest innovations. I’d be lying if I said I wasn’t excited about it! I’ve been a fan of Apple’s phones since they came out, having crossed over to the Read More »

Charge more, like Elon. Then do more good.

You’re charging too little. Why charging MORE multiplies impact.

Back in late July, Elon Musk released his “Master Plan, Part Deux” in which he set out a second 10-year goal for the company. If you haven’t read it yet, I encourage you to do so. It’s exciting, engaging and a hell of a statement from one of the most innovative leaders today. https://www.tesla.com/blog/master-plan-part-deux The Read More »

Grow Your Business 12-15% Simply by Caring More

Add 12-15% more revenue by caring…

Here’s a simple way to grow your business 12-15%, all while caring more for the success and happiness of your customers… If this sounds too good to be true, you’re in for a pleasant surprise. If you’re a guy, you probably have the same relationship with your barber or hairdresser that I do. When you Read More »

Storytelling in Marketing

Using Storytelling to Increase Sales

All humans find it impossible to look away from a certain type of story — the story of the hero. That’s because we are hard wired for it. In 1949, mythologist Joseph Campbell published a mighty tome entitled “The Hero with A Thousand Faces”, showing that cultures around the world, throughout recorded history, have felt Read More »