Posts Categorized: Marketing

4 MORE Ways To Use AutoResponders To Create Customer Loyalty And Boost Profits

In part 1 of this article, “4 Ways To Use AutoResponders To Create Customer Loyalty And Boost Profits“, I showed you 4 easy ways to turn your customers into raving fans while building product loyalty and boosting profits. In this article, you’ll learn 4 more powerful ways to put your sales and marketing on auto-pilot. Read More »

4 Ways To Use AutoResponders To Create Customer Loyalty And Boost Profits

The key to boosting sales is… A) Find new customers to sell to… -OR- B) Sell more to existing customers. You’ll find it’s much easier to sell more to your existing customer base. The key is to create loyal customers who become your biggest fan and will gladly spend money with you over and over Read More »

Google Retargeting – Get Your Customers Back!

Just recently, Google released a time-saving shortcut for marketers, and it needs your attention. This entire process should take you between 5 to 30 minutes, depending on your familiarity with the AdWords interface, and has the potential of increasing your total conversions by upwards of 30%. It would be diligent to make this a priority Read More »

Dear J-Lo – Please stop calling…

As a marketer, one of the best things you can do to keep yourself generally aware of your area of expertise is to see what others are actually doing vs. what others are preaching to do. You can wrap that up in whatever kind of fancy talk you like, but what it really means is: Read More »

Why Google+ Will Still Be Around

You remember, back in the day, when everyone was all abuzz about Google+? The numbers kept growing higher and higher, people kept threatening to ditch Facebook for the pristine spartan designs and privacy offered by Circles… Then it all kind of lost steam, didn’t it? The way people talk about it now almost seems as Read More »

Pendulum – Marketing Changes on a Cycle?

Consider this: What if all marketing performance was based upon two predictable 40 year cycles of societal change and growth? Would you be able to always craft marketing messages that work? Always be able to stay ahead of the change? That’s what we’re going to talk about today. About a month ago I was at Read More »

A Beginners Guide to Typography: There's More to Life Than Arial…

Let’s take a quick journey through one of the most dogmatic and unchallenged topics in the marketing world: typography. Or if you’re so inclined: font choosin’. Consider this part rant, part primer on fonts. For design nerds, there’s nothing better than a nice flame war about which fonts are best. It’s a frivolous exercise and Read More »

A Clever New Social Scam

Doing what we do here at Tech Guys, we sometimes find ourselves at odds with various nefarious ne’er-do-wells whom we serve up a great steaming pile of justice with a side of poppin’ fresh side of expletives.  Security is always a top priority with us, so this can serve as a warning in general to the assumptions Read More »

Google Website Optimizer: A Eulogy…

If you’re a user of Google’s excellent Website Optimizer (GWSO) tool, chances are you’ve already received a message notifying you that as of August 1st, our beloved GWSO shall be no more. This particular Tech Guy is taking it rather hard. That’s right, GWSO is being retired and…changed. Some might say upgraded. Time will tell. Read More »

Why You ALWAYS Test Your Marketing Emails

Email marketing gives you an incredible opportunity to follow up with your prospects and customers to make them more offers (which in turn leads to more money). On your opt-in pages, you have the option of whether or not you want to ask for a prospect’s first name so you can personalize the emails. Opening Read More »