Posts Categorized: Marketing

Tech Guys in Computerworld!

The Robot is in an exciting mood this afternoon after it scoured the interwebs and found it being mentioned in an excellent article by Logan Kugler on the front-page of Computerworld! Very happy indeed. The Robot would like to send along happy whirring sounds and a few alarm chimes of gratitude… The article is definitely Read More »

Why You NEED To Use Video In Your Marketing

Video has completely revolutionized the way marketing is done online. The evidence is all around you. Look at any high level marketer and you’ll see that they rely on video for every step of their sales process. From driving traffic, to building a subscriber list, delivering valuable content, and making the sale. In fact, the Read More »

Four Step Conversion Process

When it comes to creating a message that converts, it’s best to start simple, then expand as needed. Trying to jam 12 different things into a squeeze page will make it unreadable, so get the basics up first, then work outward from there. Here’s a simple 4 step process to crafting a message that leads Read More »

Creating Your Customer Avatar

An avatar is an idealized representation of your perfect prospect.

Lying Will Get You Sued!

Central Coast Neutraceuticals was forced to pay $1.5 million after using Oprah and Rachael Ray’s name, without permission, to sell garbage weight loss products… and it’s back again! This past weekend, my parents were in town to celebrate my birth some 677 fortnights previous. Libations, dancing, chocolate chip cookies, and a new vacuum. Thanks M&D! Read More »

Is There Enough? [Me Me Me!]

Reader- this post was written a few days ago while it was fresh in my brain. I felt it important to note that. ——————- A few years ago I had the opportunity to meet Peter Diamandis the founder of the X-PRIZE Foundation for lunch. Through a couple connections I had weaseled my way into the Read More »

When do you actually need outside tech help?

One question that we’ve been asked by business owners large and small, from CEO’s of Fortune 1000 companies and small niche brick-and-mortar shops in Alabama is: “When should I outsource my technology department to someone else?” This, first and foremost, is a question that comes from someone with enough elevation to work ON their business, Read More »

Who are you talking to?

We’ve covered the seven conversations to have with people. Now you need to figure out exactly who you’re talking to.