Posts Categorized: Marketing Products

Apple's Email Subject Lines from the past 6 Years

Deconstructing 6 Years of Apple’s iPhone Announcement Emails

On Wednesday, September 7th, 2016, Apple hosted one of their coveted Keynotes where they filled a room of fangirls and boys in order to launch their latest innovations. I’d be lying if I said I wasn’t excited about it! I’ve been a fan of Apple’s phones since they came out, having crossed over to the Read More »

Charge more, like Elon. Then do more good.

You’re charging too little. Why charging MORE multiplies impact.

Back in late July, Elon Musk released his “Master Plan, Part Deux” in which he set out a second 10-year goal for the company. If you haven’t read it yet, I encourage you to do so. It’s exciting, engaging and a hell of a statement from one of the most innovative leaders today. https://www.tesla.com/blog/master-plan-part-deux The Read More »

Grow Your Business 12-15% Simply by Caring More

Add 12-15% more revenue by caring…

Here’s a simple way to grow your business 12-15%, all while caring more for the success and happiness of your customers… If this sounds too good to be true, you’re in for a pleasant surprise. If you’re a guy, you probably have the same relationship with your barber or hairdresser that I do. When you Read More »

Storytelling in Marketing

Using Storytelling to Increase Sales

All humans find it impossible to look away from a certain type of story — the story of the hero. That’s because we are hard wired for it. In 1949, mythologist Joseph Campbell published a mighty tome entitled “The Hero with A Thousand Faces”, showing that cultures around the world, throughout recorded history, have felt Read More »

do i need a new website?

Here’s why you DON’T need a new website…

I was prepping for a talk with a prospect today, and something about their requirements got me thinking. This is what they thought they needed from me: > Rebuild our website > Swap out the current shopping cart with a new tool > Integrate a fancy email autoresponder tool What did this laundry list of Read More »

what is marketing? definition of marketing

How the real definition of “marketing” will make you more successful

It’s the first class of their senior year. I’m standing before the class of thirty-five Marketing majors, each 20 or 21 years old, at Tulane University and I ask a very simple question… Who can tell me the definition of marketing? The room wakes up and mumbles… It’s branding. It’s providing value to customers. It’s Read More »

The Fall of Info Products

The Fall of Info Products

Ten years ago, in 2006, Jeff Walker released his cornerstone offering to the internet marketing community, Product Launch Formula. This killer, foundational training on taking a product to market online, was groundbreaking. Jeff was a first mover, a hell of an author and a visionary on what was to come. Jeff’s Product Launch Formula, or Read More »

The 10 Misses and Musts of Product Marketing

Last year, product development genius Pam Hendrickson invited me to talk about online information product marketing. We chatted through the “10 Misses and Musts of Product Marketing,” where I was able to relive some of the war stories of past product launches. If you’ve ever been a part of a product launch, you know the Read More »

4 Ways To Use AutoResponders To Create Customer Loyalty And Boost Profits

The key to boosting sales is… A) Find new customers to sell to… -OR- B) Sell more to existing customers. You’ll find it’s much easier to sell more to your existing customer base. The key is to create loyal customers who become your biggest fan and will gladly spend money with you over and over Read More »

Is There Enough? [Me Me Me!]

Reader- this post was written a few days ago while it was fresh in my brain. I felt it important to note that. ——————- A few years ago I had the opportunity to meet Peter Diamandis the founder of the X-PRIZE Foundation for lunch. Through a couple connections I had weaseled my way into the Read More »