Posts Categorized: Rant!

Hiring Millennials

The Secret to Hiring Millennials

I want to break down the whole notion that Millennials are hard to hire. I’ve heard it dozens of times… things like: Millennials don’t respect authority Millennials don’t understand hard work Millennials are entitled In March, I spoke to a Board of Directors at a large bank who wanted to learn the trick to hiring Read More »

do i need a new website?

Here’s why you DON’T need a new website…

I was prepping for a talk with a prospect today, and something about their requirements got me thinking. This is what they thought they needed from me: > Rebuild our website > Swap out the current shopping cart with a new tool > Integrate a fancy email autoresponder tool What did this laundry list of Read More »

The Fall of Info Products

The Fall of Info Products

Ten years ago, in 2006, Jeff Walker released his cornerstone offering to the internet marketing community, Product Launch Formula. This killer, foundational training on taking a product to market online, was groundbreaking. Jeff was a first mover, a hell of an author and a visionary on what was to come. Jeff’s Product Launch Formula, or Read More »

Slaying the Hydra: Stop Project Drag and Reduce Future Tech Costs

Stop me when this starts to sound familiar: You call your tech team with a few simple website changes. It couldn’t possibly take longer than an hour to complete right? The next day you get the dreaded response: “Yeah, that’s going to take us about 8-10+ hours to implement AND we’re going to have to Read More »

Men’s Life and Health’s Misleading Affiliate Garbage — Selling Elite Test 360 and Ripped Muscle X

The intention of this blog post is to show the scummy tactics that marketers use, and to educate those reading on how to be a more savvy shopper online. In March of 2012, I wrote a similar article regarding a marketer stealing Rachael Ray’s name and photo, and “endorsing” Max Colon Cleanse. Here’s another person Read More »

Can marketers have too much information about their prospects?

Over the past year, privacy concerns have received an abundance of press. Whether it’s Facebook’s not-exactly-foolproof privacy settings showing your personal shenanigans to your future employer, or Google deciding to use your product feedback history to enhance ads to your friends and family, we’ve all heard horror stories about online privacy. The internet has made Read More »

The Dreaded Scope Creep — Trying to Avoid the Inevitable

Business owners pay for it. Project Managers get headaches over it. And developers say “I told you so” when it happens. Scope creep. I define it as pretty much any extra work that is required beyond the original estimates to complete a project. It reaches us all in the software development world, and not in Read More »

Mobile Technology, Techno Music and Green In Your Pocket

Every November since 2002, Salesforce.com has put on its infamous DreamForce event where it releases new technology and showcases cutting edge applications of its technology. In fact, some of these methods are really cool. Not just your standard, “oh wow a new gadget cool,” but the, “this could make or save me 7 figures if Read More »

Decentralizing Service Opportunities

Technology is swiftly moving towards solving problems that would otherwise be very difficult to resolve…

Social Media + Holiday Shopping = One Really Happy Client!

We work with a variety of clients at Tech Guys, and we always love when they want us to share a success story. As any good marketer knows (and sometimes dreads) a holiday sale can bring in great business. But after the midst of reports from the big names about social’s seemingly poor performance over Read More »