Posts Categorized: Tech Tools

Google Website Optimizer: A Eulogy…

If you’re a user of Google’s excellent Website Optimizer (GWSO) tool, chances are you’ve already received a message notifying you that as of August 1st, our beloved GWSO shall be no more. This particular Tech Guy is taking it rather hard. That’s right, GWSO is being retired and…changed. Some might say upgraded. Time will tell. Read More »

Why You ALWAYS Test Your Marketing Emails

Email marketing gives you an incredible opportunity to follow up with your prospects and customers to make them more offers (which in turn leads to more money). On your opt-in pages, you have the option of whether or not you want to ask for a prospect’s first name so you can personalize the emails. Opening Read More »

Untangle Your Tech Mess: Start with the Basics

When putting up a website, start with the minimum and build up, rather than trying to add in dozens of different things. Here’s a simple “Tech Guys Blueprint” for getting your technology started right. First, you need a domain and hosting. You can get a domain for about $12 a year, and hosting for another Read More »

Why Technology is Killing Your Business

As Tech Guys, we have to walk a fine line between using new and “fancy” technology to improve marketing and conversion, and keeping things simple. Technology has the amazing ability to take any idea to market… or bring even the best business concepts to a screeching halt. Technology may be killing your business by: Being Read More »

7 Steps to A Killer Youtube Video

Youtube is one of the most popular sites in the world, and is growing at a rate of 60 hours of video every minute of ever day. That’s one hour of video being uploaded to YouTube every second. Not only that, but Google shows video results on the first page of their results, making video Read More »

Why You NEED To Use Video In Your Marketing

Video has completely revolutionized the way marketing is done online. The evidence is all around you. Look at any high level marketer and you’ll see that they rely on video for every step of their sales process. From driving traffic, to building a subscriber list, delivering valuable content, and making the sale. In fact, the Read More »

When Good Plugins Go Bad!

Let’s face it, it happens to the best of us. Instead of bucking-up and doing a little extra work, we take a shortcut to save a few precious seconds and it comes back to hit us where the good Lord split us. I speak of course, of the inevitable WordPress plugin failure. Or more specifically, Read More »

True or False

Do you hate it when you are working on a project and something that is simple chews up all your time?  The next time you run into that problem, that you know you fixed once and cannnot remember how you did it.  I have one of those instances many times.  The other day while trying Read More »

The HTML5 Video Not-So-Merry-Go-Round

For the last 6 months I’ve concentrated a lot of my personal and professional time into understanding the absolute mess that HTML5 video has become.  The good news?  Right now, HTML5 video can be made pretty much cross-browser without jumping through a TON of hoops and providing only a couple video formats.  The bad news?  Read More »

Split Testing with Google Optimizer

Small changes to your action pages can make a huge difference in conversion rates. It’s important to continuously test your pages to be sure that they are working as efficiently as possible.  In the following video, we are going to walk you through how to set up a split test using Google Optimizer. This process Read More »