Posts Tagged: marketing

Tech Power-Ups #2: Measuring Your Impact with Goals, OKRs and KPIs

Welcome to Episode Two of tech power ups, the elevator pitch for today’s installment can be if you can’t measure it, you can’t improve it. Now, that’s a simple statement. But there’s actually a lot packed in there. You have to know: Where you want to go. What you want to measure to get there. Read More »

Tech Power-Ups #1: Understanding Your Customers

Welcome, everyone to the first episode of Tech Power-Ups. Tech Power-Ups is a *micro* podcast about marketing and technology designed to help you make smarter decisions. Podcast Transcript Today’s topic is customer avatars. That’s just a fancy name for your ideal customers. Knowing who your ideal customers are informs every step of your marketing and Read More »

Critical 2019 Marketing Trends To Know For Growth

As 2019 approaches faster than you can say Tech Guys Who Get Marketing, now is the time for growth planning. Here at TGWGM, we believe that virtually any company growth initiative or problem can be solved with effective marketing. Our sources indicate that there could be a dramatic shift in digital marketing. In a constantly Read More »

The Dan Sullivan Question for CEOs

Have a 2-Year Focus in Your Business for Increased Confidence and Likelihood of Being Successful

Last week, I hosted a Marketing and Tech Audit for a very talented doctor. Before the call, I did my homework, researched the doc’s business and his product line. I poked into the reviews his patients left him on a few websites… everything checked out. During the Audit, it’s my job to uncover all that’s Read More »

Storytelling in Marketing

Using Storytelling to Increase Sales

All humans find it impossible to look away from a certain type of story — the story of the hero. That’s because we are hard wired for it. In 1949, mythologist Joseph Campbell published a mighty tome entitled “The Hero with A Thousand Faces”, showing that cultures around the world, throughout recorded history, have felt Read More »

Marketing & Tech Insider Webinar: Product Launches, Machine Learning and the Dollar Shave Club

Howdy! On August 2nd, 2016, our CEO Mike Cline and I hosted a webinar on three big topics: Product Launches, Machine Learning and the recent $1B acquisition of the Dollar Shave Club by Unilever. Watch the 55-min webinar below. I’ve also had it transcribed if you’re more of a reader than a watcher. In this Read More »

what is marketing? definition of marketing

How the real definition of “marketing” will make you more successful

It’s the first class of their senior year. I’m standing before the class of thirty-five Marketing majors, each 20 or 21 years old, at Tulane University and I ask a very simple question… Who can tell me the definition of marketing? The room wakes up and mumbles… It’s branding. It’s providing value to customers. It’s Read More »

Can marketers have too much information about their prospects?

Over the past year, privacy concerns have received an abundance of press. Whether it’s Facebook’s not-exactly-foolproof privacy settings showing your personal shenanigans to your future employer, or Google deciding to use your product feedback history to enhance ads to your friends and family, we’ve all heard horror stories about online privacy. The internet has made Read More »

Cross Channel Marketing – Clearing the Fog…

Cross Channel Marketing When it comes to marketing, the point is always to acquire and retain a customer. That’s what Peter Drucker taught us, and that’s what I believe. Back 15 years ago when I first played on Prodigy, a single email was all it took to pique my interest about a specific product or Read More »

What is a Chief Marketing Technologist? And…do you need one?

What is a Chief Marketing Technologist? The position of CMT is a new executive level position that has been tossed around the blogosphere for a number of years. Many big companies have yet to fully understand the value of the position, primarily due to the lack of understanding exponentially changing information technologies- of which marketing Read More »