Posts Tagged: marketing

A Beginners Guide to Typography: There's More to Life Than Arial…

Let’s take a quick journey through one of the most dogmatic and unchallenged topics in the marketing world: typography. Or if you’re so inclined: font choosin’. Consider this part rant, part primer on fonts. For design nerds, there’s nothing better than a nice flame war about which fonts are best. It’s a frivolous exercise and Read More »

Economic Engines – Tech Guys Kenya Roadmap

One of the things I really love about the fully virtualized environment that we’ve created at Tech Guys is the ability to pack up the laptop and bounce. Bounce anywhere on the planet that has good wifi and you can stomach the timezone differences. While you probably won’t see me hanging out in central Asia Read More »

Four Step Conversion Process

When it comes to creating a message that converts, it’s best to start simple, then expand as needed. Trying to jam 12 different things into a squeeze page will make it unreadable, so get the basics up first, then work outward from there. Here’s a simple 4 step process to crafting a message that leads Read More »

Creating Your Customer Avatar

An avatar is an idealized representation of your perfect prospect.

Marketing Scumbaggery

As a marketer, your job is to compel people to take action, whether that is driving people to visit your webpage, opting-in for your list, or buying your products, you are always focused on action as the end goal of every part of your message. To make that happen, you have several tools of persuasion Read More »

I'll never forget that day…

Story is mankind’s oldest collective form of communication, and is at the core of several multi-billion dollar industries So let’s take a quick look at  how to use the power of story to your greatest advantage, and establish yourself as a dominant force in your marketplace. But be forewarned… this isn’t a story for little Read More »

To Kill or Not to Kill IE6

According to the W3Schools.com, who tracks global browser statistics, IE6 currently has an 8.9% share of the browser market (as of March 2010). One year ago the share was 17%, which shows its numbers decreasing quickly. This is great news for developers, but that leaves you with almost 10% of potential visitors using IE6. That 10% could translate into a lot of leads or sales you’re losing if your site doesn’t work with IE6.