Posts Tagged: tech guys

Mobile Technology, Techno Music and Green In Your Pocket

Every November since 2002, Salesforce.com has put on its infamous DreamForce event where it releases new technology and showcases cutting edge applications of its technology. In fact, some of these methods are really cool. Not just your standard, “oh wow a new gadget cool,” but the, “this could make or save me 7 figures if Read More »

What is a Chief Marketing Technologist? And…do you need one?

What is a Chief Marketing Technologist? The position of CMT is a new executive level position that has been tossed around the blogosphere for a number of years. Many big companies have yet to fully understand the value of the position, primarily due to the lack of understanding exponentially changing information technologies- of which marketing Read More »

A Beginners Guide to Typography: There's More to Life Than Arial…

Let’s take a quick journey through one of the most dogmatic and unchallenged topics in the marketing world: typography. Or if you’re so inclined: font choosin’. Consider this part rant, part primer on fonts. For design nerds, there’s nothing better than a nice flame war about which fonts are best. It’s a frivolous exercise and Read More »

HACK ALL THE GIBS0NS!

We take it for granted that our information is secure online. Our email, bank account, credit cards, social media; we don’t really give much thought to how one security breach could bring you down. Down like a Gibson. Turns out, we should probably be giving our security a lot more thought. SRSLY. Last week it Read More »

Economic Engines – Tech Guys Kenya Roadmap

One of the things I really love about the fully virtualized environment that we’ve created at Tech Guys is the ability to pack up the laptop and bounce. Bounce anywhere on the planet that has good wifi and you can stomach the timezone differences. While you probably won’t see me hanging out in central Asia Read More »

Why You ALWAYS Test Your Marketing Emails

Email marketing gives you an incredible opportunity to follow up with your prospects and customers to make them more offers (which in turn leads to more money). On your opt-in pages, you have the option of whether or not you want to ask for a prospect’s first name so you can personalize the emails. Opening Read More »

Untangle Your Tech Mess: Start with the Basics

When putting up a website, start with the minimum and build up, rather than trying to add in dozens of different things. Here’s a simple “Tech Guys Blueprint” for getting your technology started right. First, you need a domain and hosting. You can get a domain for about $12 a year, and hosting for another Read More »

Why Technology is Killing Your Business

As Tech Guys, we have to walk a fine line between using new and “fancy” technology to improve marketing and conversion, and keeping things simple. Technology has the amazing ability to take any idea to market… or bring even the best business concepts to a screeching halt. Technology may be killing your business by: Being Read More »

7 Steps to A Killer Youtube Video

Youtube is one of the most popular sites in the world, and is growing at a rate of 60 hours of video every minute of ever day. That’s one hour of video being uploaded to YouTube every second. Not only that, but Google shows video results on the first page of their results, making video Read More »

Why You NEED To Use Video In Your Marketing

Video has completely revolutionized the way marketing is done online. The evidence is all around you. Look at any high level marketer and you’ll see that they rely on video for every step of their sales process. From driving traffic, to building a subscriber list, delivering valuable content, and making the sale. In fact, the Read More »